Book Launch Basics

This is a podcast for authors by authors! (And also readers who want the scoop on what authors are REALLY thinking.) Join Valerie Biel and TK (Tracey) Sheffield as we share topics to help our fellow writers as well as fun tidbits on what we’re reading and where we’re roaming. 2024 will have 9 episodes on topics like agent searching (episode 1), indie vs traditional publishing (episode 4), book launch basics (this episode), helpful writing conferences (episode 2), why we write what we write (episode 3) and more!

ABOUT US—YOUR PODCAST HOSTS:

Valerie Biel is the author of the award-winning Circle of Nine series as well as a publicity professional who aids other authors with their book launches and marketing. You can find her here on Substack at Reading, Writing, & Roaming or at ValerieBiel.com.

Tracey writes stories for readers who want to laugh and escape. She is the author of the award-winning Backyard Model comic culinary cozy mysteries, and other books. She is found at her website, TK Sheffield Writes, and her Instagram, The Backyard Model.

ABOUT EPISODE 6:

Launching a book may be the single most daunting task in an author’s life—harder sometimes than the actual writing of the book. There are many steps to doing this successfully whether you’re traditionally or independently published.

In this episode we mention a few different resources, please find these links below:

Valerie’s Book Launch Basics series (this will be an 8 part series), here are the first three installments.

Part 1: Developing Your Online Author Image and Overall Branding

Part 2: Manuscript Readiness

Part 3: Your Review Strategy

Cassie Mannes Murray article — Building Intimacy: On why we have got to stop equating "influence" and "intimacy" in the book sale model & do you want readers or media hits? (This is the article we talk about which mentions that glitzy exposure doesn’t always sell books.)

Wisconsin Writers Association (We talk about the fall conference where both Tracey and I will be speaking.)

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